Skill Aviator | Complete Job Oriented IT Training Institute

Digital Marketing

This course is designed by practising managers and subject matter experts. It aims at covering the essential marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of online marketing and analytical tools.

1Search Engine Optimization (SEO) [4 Modules]

Introduction to SEO
On-Page SEO
Off-Page SEO
SEO Audit, Tools and Measurements.

2Search Engine Marketing (SEM/ Google AdWords) [5 Modules]

Introduction to SEM- Fundamentals & Case Studies
Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns
YouTube Marketing- Introduction & Ad Formats

3Inbound Marketing [5 Modules]

Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Landing Page
Conversion Optimization Patterns for Engaging website Visitors
Lifecycle Emails

4Social Media Marketing (SMM ) [5 Modules]

Creating Content for Facebook & Social Media
Tools for Content Creation
How does Facebook Advertising Work?
LinkedIn as a Marketing Platform
Crafting a Successful Social Media Strategy

5Web Analytics [5 Module]

Introduction
Content Performance Analysis
Visitors Analysis
Actionable Insights and the Big Picture
Social CRM & Analysis

6Email Marketing [6 Module]

Deliverability
Effective Email Content
Customer Acquisition Strategies
Effective Creative Introducing
Nurturing & Automation
Simple Automation Functions from MailChimp